707.291.2296 | P.O. Box 383 Napa, CA 94559
A Napa native, Lisa brings her clients unparalleled passion for, and expertise with, brands that embody the Napa Valley lifestyle: wine, food, art, design and travel. Her career has centered around the marketing, merchandising and sales of luxury goods, with an emphasis on wine.
Having worked with high-end boutique producers, family-owned wineries, international brands, large wine corporations, art galleries and retail shops, Lisa has cultivated a portfolio of in-depth experience across a multitude of functions. She has been part of building brands from the ground up starting with market research, image development, packaging, licensing and business formation. Existing companies have gained greater insights and strategic direction from her reporting and analysis; wholesale sales have seen an increase due to distributor communication, collaboration and management plans; direct sales continue to be impacted by the addition of wine clubs, loyalty programs, national and local social media initiatives and national advertising campaigns; and branding has been refined and reflected through copy, visuals, events and promotions.
Lisa received her Bachelor’s degree in International Business and Marketing from New York University. She worked her way through the business side of the fashion industry in New York and Los Angeles before trading back those city blocks for vineyard blocks. Upon her return to the valley, Lisa immersed herself in wine classes and Wine and Spirit Education Trust (WSET) certifications and joined the industry she always knew she’d eventually come home to.
She started 29 Marketing Studio so she could collaborate with lifestyle brands of all sizes and in all phases of the business cycle. When she’s not working, Lisa can be found enjoying a good meal with family and friends, traveling the globe, in a yoga class, or reading a good book. She is also a freelance journalist who often writes for The Napa Valley Register. Her latest articles can be found here.